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19 / 11 / 2020

Could My Child Be A Model?

written by
Maria Campbell-Green

We often get messages on our instagram and over email asking what it takes to be a junior model, and whether we think a child is right for the agency. We've put together this blog post to give you a few tips and explain a little about the recruitment process and how child modelling works.





When meeting children, the bookers and recruitment team are looking for personalities that POP! Children need to be confident, enthusiastic, have good eye contact and be able to adjust to new surroundings and meeting new people. We would never want to put a child into an environment they are not comfortable with. Children need to be able to cope with the attention being focused on them – some children thrive on this, whereas others find it very difficult. Children need to work well in front of the camera, be fluid, have good movement and take direction well. A child’s personality is just as important, if not more important, than their looks. Sadly children won’t get booked for every shoot we put them forward for, so children (and parents) also need to be able to deal with and manage the disappointments and not take this personally.

“We definitely need confidence, and enthusiasm which must also come across on their pictures. Equally we need to know a child can listen to the photographer and creative team’s instructions and take direction, even the littlest ones need to respond well to strangers! We’re also looking at a professional attitude from parents/guardians, from the minute they apply to the agency.” - Katie, Recruitment Desk




Child modelling isn’t all glamorous shoot locations while earning pots of money! Yes we do work with some amazing brands and yes many of our models can earn high fees, but parents also need to be realistic about what child modelling entails. Quite often clients come to us with very late briefs, meaning parents have to be very flexible with attending last minute castings or submitting self-tapes. Parents have to be willing and able to chaperone their child/children to casting and shoots (it’s a legal requirement). They will have to commit to early call times, long travelling times and long shoot days. While on set, the parents need to behave appropriately as much as their children do - it's important they know when to assist with their child when it’s required but also know when to take a step back. The pressure from parents can be very off-putting for children.

“Sometimes children will have to face rejection and competition with other children. A positive outlook and flexible attitude towards each opportunity is a must as the industry is fast paced and last minute! Shooting hours can sometimes be long, with lots of waiting around, so both parents and children need to be prepared for this. It helps to be organised for all eventualities from varied (and specific) clothing briefs, toys/entertainment or school work for children who are not on set, and adequate food and snacks to see them through a working day. (Toptip – take a dressing gown, men’s shirt or onesie to slip on over costumes/outfits to keep them clean whilst not on set!)”





As much as we would like them to, clients cannot always shoot at the weekend, the majority happen during the working week meaning parents have to have flexibility. Its hugely important for the child’s head teacher to be supportive of modelling as a child’s licence cannot be raised without head teacher's approval of the school absence.

“The licence process is important for safeguarding and ensures children who should be at school, don’t miss too much. Most schools understand that the modelling and acting experience on set, is an enriching and important learning opportunity that can be used alongside traditional classroom lessons.”



You would expect the large well-known brands to pay the higher fees but that is not always the case! Quite often we find that the smaller, more unknown brands, have the larger marketing budgets and can pay higher model fees - our bookers always try and negotiate the best possible rates for every job to ensure a child is getting the right fee for the right usage. It’s very hard to say how much a child could earn but a child’s day fee would be between £200-£500 and then a usage fee in addition to the day fee, which can vary from a couple of hundred to a few thousand pounds. We quite often find that one job can be very lucrative for a child if the client chooses to regularly renew the usage rights.




Yes of course! We have children who have been on our books for years and the opportunities modelling has given them has hugely helped their development. Yes it’s hard work but there is no better feeling than a child seeing their faces in print or on the big screen!

“Junior modelling can be very rewarding work, with amazing opportunities being opened up to children, regardless of their background.”


If your child is interested in modelling you can apply here!

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written by Maria Campbell-Green

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